Send it over, even if you dislike it. Seeing what exists tells us what to keep, what to cut and where readers lose interest. A redesign can often reuse much of the old copy, tightened up, with a new structure and better photography doing the heavy lifting.
Brochure design
Folded, stitched and read to the end.
Good brochure design takes a reader from the cover to the call to action without losing them. We plan the folds, pages and words together.
Company brochures
What makes a company brochure work?
A company brochure works when it answers a buyer’s questions in the order they ask them: what you do, who it’s for, why you, and what to do next. We map that order in a flatplan, which shows what sits on each spread, before any design starts, so the copy and the layout agree.
We can write the words or edit yours. Photos come from your own library or licensed stock. If you need a document for winning tenders rather than making sales, a company profile is usually the better fit.
Specification
Brochure sizes, folds and stocks
These are common starting points. Your printer will confirm what their presses run best.
| Choice | Common options |
|---|---|
| Size | A4, A5 and DL (99 × 210 mm) in the UK and South Africa; US Letter and 5.5 × 8.5 in in the USA |
| Folds | Half, roll, Z, gate and cross folds. A roll fold’s inside panel is set slightly narrower so it tucks in |
| Pages | Saddle-stitched booklets go up in fours, because each folded sheet makes four pages |
| Stock | 130–170 gsm silk or gloss inside (80–100 lb text in the US), with a heavier board for covers |
| Finish | Matt or soft-touch lamination, spot UV, foil and embossing |
How it works
How a brochure comes together
Flatplan
We agree the format, the page count and what goes on each page, so nobody writes copy for a page that won’t exist.
Copy and pictures
We write or edit the text and gather the photos. Each spread is designed around its message rather than filled to fit.
Proof and print files
You mark changes on a PDF proof. The final file goes to your printer with bleed, crop marks and the right colour profile.
Print & design
Related services
Questions
Questions about brochure design
Question not here? Send it to us and we will answer it directly.
Ask a questionWhat page count suits a brochure?
As many as the message needs, rounded to suit the binding. A saddle-stitched booklet works in multiples of four, so a ten-page plan becomes eight or twelve. Sales brochures rarely need as many pages as people first expect, while a full product catalogue can run long enough to need a perfect-bound spine.
How is brochure design priced?
Page count matters most, followed by how much of the copy and photography is ready. Writing from scratch, sourcing images, adding a second language or producing versions for different markets all add time. A tri-fold built from finished copy sits at the lighter end. You’ll see each part priced on its own line, so you can choose what to keep.
Is a brochure the same as a company profile?
They overlap, but they do different jobs. A brochure sells: it leads with products, benefits and a call to action. A company profile proves: it sets out experience, accreditations, past contracts and capacity for a buyer checking that you can deliver. Many organisations need both, and we can design them as a matching pair.
Can we have a digital version as well?
Yes. Alongside the print file you get a screen PDF with working links, compressed to attach to an email and laid out as single pages rather than spreads, so it reads properly on a phone. If you publish it on your website, we can also supply the cover as an image for the download link.
Already have a brochure?
Start your brochure design
Tell us what the brochure must achieve, roughly how many pages you have in mind, the size if you know it and when it has to be printed. Back comes a fixed quote with every part itemised. Then your brochure design starts with a flatplan, not a blank page.